Fjällräven Singi Knit Hat – Scandinavian Craftsmanship for Cold-Weather Explorers The Fjällräven Philosophy Fjällräven — the Swedish word for Arctic Fox — was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. The brand’s founding philosophy was to make outdoor equipment accessible to ordinary people who love nature, and that accessible, thoughtful approach to outdoor […]